Getting Personal
One of the first rules of sales is know your client. While that's a little more difficult Online it's not impossible, especially if they are on your mailing list. You probably know more about them than you think. While you can't reach out and shake their hand when you address them via computer you can make their experience with you personal.
If you were to address your list member on the street, would you call out, “Dear Friend!” I doubt it. I would hope that you would say something more like, “Good morning Jim!”
You can, and should, do that with your web pages as well.
When you e-mail your list you have the options of calling them by name thereby creating a personal feel to your messages, by using that function you can send your list members to a personalized web page.
First of all, let's greet them by the time of day. This little script placed after your body tag <body> will say either Good morning, Good afternoon or Good evening depending on the time of day where the reader is.
Copy and paste the Full piece of the following code into your Notepad and save it to your computer. Make sure that you save it in a place from where you can quickly access the file.
<SCRIPT LANGUAGE="JavaScript">
<!-- Begin
datetoday = new Date();
timenow=datetoday.getTime();
datetoday.setTime(timenow);
thehour = datetoday.getHours();
if (thehour > 18) display = "evening";
else if (thehour >12) display = "afternoon";
else display = "morning";
var greeting = ("Good " + display + "");
document.write(greeting);
// End -->
</script>!
The next little script is the one that will call the web page reader that is sent from your autoresponder by their name. Again, Copy and paste the Full piece of the following code into your Notepad and save it to your computer. Make sure that you save it in a place from where you can quickly access the file.
<script language="JavaScript"><!--
var name = location.search.replace("?"," ");
document.write(name)
// --></script>
1.Open your html editor and mark where you would like your visitor's name to appear. I usually use a capital X, it's easy to see in the next step.
2.Now, go to the raw html, find your mark and insert the code above replacing your mark. be sure that there is a space before and after the script.
3.Upload the personalized page to your server, it must be uploaded to work.
The script is activated by the link you provide, in your autoresponder message. Use the personalization code provided by your autoresponder to send your message to your readers. Let's say that the personalization code for our autoresponder is [firstname].
4. If the link that you are sending your subscriber to is http://YourDomain.com you are going to add a question mark (?) after the domain name and then add the personalization code.
Now, your link looks like this: http://YourDomain.com?[firstname] in your autoresponder message. When you send it to your list, their name will be where [firstname] is above. When I get my copy of your mailing my link to your web page will be
http://YourDomain.com?Thea and when I go to your web page, everywhere you have inserted the script will say Thea. You can see an example of this script in action by putting your name after the question mark (?) in the link below. Notice as you read down the page your name appears several times creating a personal conversational feel to the web page.
http://The-Workbooks.com?YOUR NAME HERE
By adding personalization to your web pages your conversion rate from visitors to warm leads and from warm leads to buyers should increase significantly. Another nice feature of this script is that if someone comes to your page from a source other than your autoresponder, the script is invisible leaving your page to look as it did before you added the code.
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