Business Cents

Automagically Generate Leads

Autoresponders are one of the most important marketing tools that you can use when you are conducting business Online.

This is where you offer your expertise on your business topics and from where you send your Online newsletter to keep your clients and prospects updated as to what is current in your market and business.

In fact, the only thing more important than your autoresponder is your opt-in mailing list! 

But  autoresponders do not come with a built in list – the list doesn’t exist until people subscribe to your autoresponder giving you permission to e-mail them.

So... In A Nutshell... You Now Have An Autoresponder With Messages And NOBODY To Send Them To. 

Let's fix that...

The easiest and fastest way to build an email list is to give  away free information on a topic. The old adage is "give them the 'why' sell them the 'how'." 

So, for those who do not already have a list, this is the way that the list is built: 

You simply promote your free information on a subtopic of your business to places where people would look for that information. For example if you had a dog supply business you may be giving away a report stating the type and fit of different collars used for quickly and humanly training a dog.

Yes, there are places to advertise free, there are complimentary web sites to barter with and sometimes it pays to reach in your pocket and pay for a quality ad in online and offline publications in your market. 

Don’t think of this as lost money, think of it as an investment in future earnings.

Put a form to your autoresponder on the web page that your ads sends the prospects to. The object is to get them to fill in the form to receive the free information from your autoresponder with the understanding that they will also receive a free subscription to your newsletter on similar topics.

They have just become a warm lead to sell (or up sell) similar products and services to in the future.

But if you do it right, you get even more than that. Remember, give them the 'why' sell them the 'how'. The information that you give away should be used to promote your products or services. Even if it just has your affiliate links for products or services that are related to the topic of the free information, it is a way to generate extra revenue. 

Now, when you send emails to your list in the future, you can again promote your products or services. Just be sure to include valuable information in each email that is on the topic that they subscribed to as well, or you will have people unsubscribing from your autoresponder. If they subscribe for self-help info and you start giving them Internet Marketing products your list will evaporate into nothingness quickly. Stay on topic.

Using every opportunity that is presented to you in the world of Internet Marketing is vital to your success. 

• You have the opportunity to earn money using the freebie that you create. 

• You have the opportunity to earn money when you send the ‘thank you’ email after a person has requested your free information. 

• You have the opportunity to earn money every time an autoresponder message is sent out to that list of warm leads and clients in the future! 

Don’t waste those opportunities, and put it all in an automagical mode with the use of a good personalized autoresponder to build your relationship with your list and earn income with each mailing.